My group and I were tasked with creating a new advertising campaign for a brand of our choice and we chose Chewy (yay! dogs!). While their most recent campaign had a humorous tone, we decided to take a more emotional approach. Our central message emphasized that pets are integral members of the family. We conducted extensive research and planning, ultimately compiling a comprehensive campaign plan book that included our research findings, a fully developed creative brief, and four deliverables. I was responsible for the first static ad and formatting the book in Indesign.